Downtime and Creative Flow

Brainstorming is a process.  How aggravating to our “everything in an instant” mindset!  We figure that working harder can speed up the idea generation.  So folks looking for ideas will stress themselves out trying to research one more topic, read one more book, interview one more person in the target market.

Believe it or not, rest, relaxation, and “downtime” actually speed up the whole process.

Sometimes your killer idea will appear out of nowhere two to three weeks after your big brainstorming session.  Other times it may only take two or three days or even hours.